When doing advertising, promoting or informing their customers the Banque Mauretanienne pour le Commerce International is also required to think of slow readers among their customers. This is a common challenge for companies in this part of the world. The bank published a set of richly illustrated brochures, which explain their new cellphone services in a simple way.

In this context, I developed the brochures in a friendly and super simple grid, rejuvenated colours and styles of the bank. Then, I illustrated the text — reduced to a minimum — with situative and slightly comic styled character drawings.