Scribbling, drawing and making a mess with colours!
Walking through life with open eyes always seemed the perfect profession to me. After a BA in Graphic Design at UWE (University of the West of England, Bristol) I completed a postgraduate in Visual Communication for Film at the hfg Main (Hochschule für Gestaltung Offenbach) in Frankfurt. Employments in agencies and companies followed. As the founder of a design bureau in Paris, I developed media for customers in Britain, Germany and the French speaking world. Today, I am back in the banking capital Frankfurt and work as digital brand designer. Since 2013, I have been active for a secure cloud provider.
To me, being a designer and art director means both, coordinating designers in a team and rolling up the sleeves for the pixel perfect artwork to be done.
Brand orientated design with a focus on digital platforms is the red thread running through Mediastructure projects. Conceptualising product names and appearances for a life in various channels, creating the foolproof user experience, wire-framing, prototyping. All these steps prepare the ground for a vibrant visual design. A beautiful design challenge becomes complete with packaging, print and digital publications.