Mydesignevents runs straightforward booking platforms for concept hotels with stunning interiors by famous architects. Starting in 2006, short after its launch, I accompanied the start-up for several years. During that time, I was responsible for conceptualising, drawing and implementing consecutive versions of myboutiquehotel.com and other sites. Mydesignevents could increase the offer of beautiful jetset locations throughout the world. In addition I also created the visual design of two iPad apps.

The success recipe is based on three focus points. An immediate overview of all destinations, room views and features. A minimum of clicks to reservation, plus easy loading and SEO friendliness for a very focused set of keywords. This concept worked with long pages from an early stage. The site core was also sold and applied to sites with a similar audience.