The Berlin based SK Personalfitness works on producing its own range of fitness products. I proposed a brand called metrogym starting with three main product lines: training, nutrition, VIP training or personal training.

To start reviving metrogym training, I drew a series of short videos with simple exercises. In this prototype, three different animation characters guide users through different training levels. The video background blends in chilled ambient footage of sunny scooter journeys or street walks in world metropolises. The little video pieces are given away as smart phone goodies after training sessions.