User concept for BESTgroup

Analogue web shopping in a real virtual retail store

During the development of the site heute-kaufen, I was asked to provide a user concept. The sites USP is to publish a daily hand-selected top list of high-quality special offers. I proposed a user experience, where the page grid is based on the layout of a real world retail store. Products are displayed on thematic racks. The user can change the shop floor with a lift.

Concept heute-kaufen
Conception, user experience, wireframes
Retail consumer electronics
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