Promoting a beta version with a vivid campaign site helps gathering user feedback
The web application Drooms Exposé facilitates the easy online management of asset showcases sent to potential investors. For the first six months, Exposé was launched as a free beta version in order to gather user feedback. Together with online marketing we planned and structured the microsite. Interested visitors could get acquainted with the features, download the trial version or ask questions. I drew the visual design of the microsite, produced html/css templates and supported the integration of back-end and front-end developers.
Microsite Exposé beta
User experience, visual design, image language, html/css templates
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